Marketo's engagement platform helps marketers master the art and science of marketing through the Adobe experience cloud.

Microsoft Azure is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications and services through Microsoft-managed data centers. It provides software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS) and supports many different programming languages, tools, and frameworks, including both Microsoft-specific and third-party software and systems.

MoEngage is an insights-led customer engagement platform that empowers consumer brands to build meaningful relationships with their customers. By leveraging real-time analytics, AI-driven personalization, and omnichannel messaging, MoEngage helps marketing and product teams understand customer behavior, anticipate needs, and deliver contextual experiences across mobile, web, email, SMS, and other digital touchpoints.

The Okta Identity Cloud provides secure identity management with Single Sign-On, Multi-factor Authentication, Lifecycle Management (Provisioning), and more.

The proliferation of digital access has made the world more connected than ever before. Trust is the common thread that connects today’s elastic enterprise--trust that your identity solution will be there when you need it most and trust that your end-users know their information is safe. The OneLogin Trusted Experience Platform is the identity foundation to build secure, scalable and smart trusted experiences that connect people with technology. With OneLogin, seamlessly manage digital identities for your workforce and customers, so you can focus on what matters most--growing your business. With OneLogin’s complete solution, you can easily connect all of your applications, leverage our proprietary machine learning to identify and analyze potential threats and act quickly using contextual authentication requirements.

Optimizely is the leading platform for marketers looking to experiment and optimize their digital efforts.

Oracle Eloqua has your business covered from demand generation to lead management all on a single automated platform.

Transform your business with Oracle Maxymiser’s advanced website testing and personalization solutions. Remove the guesswork and make data-driven decisions on websites and mobile apps to create a seamless and connected customer experience. From simple A/B to complex multivariate tests, Oracle Maxymiser’s intuitive self-serve interface, advanced personalization tools and recommendations, and robust insights make it easy.

productboard is the product management system that helps product teams get the right products to market, faster. Over 2,500 modern, customer-driven companies – like Microsoft, Zendesk, UiPath, and Avast – use productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

Qubit is the leader in highly persuasive personalization at scale. Leading ecommerce companies work with Qubit to transform the way they understand and influence their customers in order to increase revenue, build loyalty and improve marketing efficiency. By combining rich customer data, deep learning technology and advanced segmentation capabilities, the Qubit Customer Influence Engine can precisely match customers with the widest range of personal, online experiences to influence behavior at scale. Qubit is trusted to deliver real impact to the bottom line for the biggest brands in ecommerce including Ubisoft, CafePress, Topshop, Shiseido, and Emirates. Across the global Qubit customer base, $600 million worth of online sales are influenced over a typical week.

Build more meaningful and lasting relationships and connect with your customers across sales, customer service, marketing, communities, apps, analytics, and more

Make 1-to-1 engagement a reality — across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Personalization is the future of digital marketing, and we believe it should be easy for marketers – without the need for developers or IT – to understand their audiences and respond in real time with the most engaging experiences and the most relevant recommendations. Our customers delight their visitors, prospects and customers every day, building valuable relationships that lead to greater revenues and customer loyalty. Evergage has delivered personalized experiences to more than 2 billion web visitors and users of over 150 organizations, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La, Zumiez and more. Founded in 2010 and based in Somerville, MA, Evergage is a two-time winner in the Golden Bridge Awards, Stevie American Business Awards, Best in Biz Awards and MITX Awards; a two-time BostInno “50 on Fire” finalist; and a TechCrunch Disrupt finalist.

Salesforce Marketing Cloud is the world's #1 digital marketing platform.

The Security Assertion Markup Language (SAML) standard defines a framework for exchanging security information between online business partners. It was developed by the Security Services Technical Committee (SSTC) of the standards organization OASIS (the Organization for the Advancement of Structured Information Standards). This document provides a technical description of SAML V2.0.

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

Sendgrid is a platform that is trusted by Keela and over 69,000 other software providers and services (including Uber, Spotify, Airbnb and Yelp) to send mass emails. All of Keela's emails are sent via Sendgrid's infrastructure, which provides stability and scalability.

Shopify isn't just an ecommerce software, Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person.

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Major retail & ecommerce, travel & hospitality, and financial services brands trust Simon for faster launches, scalable personalization, and revenue growth.

Snowflake shatters barriers that prevent organizations from unleashing the true value from their data. Thousands of customers around the world mobilize their data in ways previously unimaginable with Snowflake’s cloud data platform — a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Snowflake provides the near-unlimited scale, concurrency, and performance our customers in a variety of industries want, while delivering a single data experience that spans multiple clouds and geographies. Our cloud data platform is also the engine that drives the Data Cloud — the global ecosystem where thousands of organizations have seamless and governed access to explore, share, and unlock the potential of data. Learn how you can mobilize your data at Snowflake.com.

Split Software is a feature delivery platform that builds better software for engineering teams to build impactful products. Its feature delivery platform pairs the speed and reliability of feature flags with data to measure the impact of every feature. Engineering teams at Twilio, Salesforce, and WePay use Split to reduce software development cycle time, mitigate release risk, and create a data-driven culture to maximize impact. Founded in 2015, Split is based in Redwood City, California with offices in Boston and Argentina. It is backed by Lightspeed Venture Partners, Accel Partners, and Harmony Partners.

Stitch is a simple, powerful ETL service built for developers. Stitch connects to all your data sources – from databases like MongoDB and MySQL, to SaaS tools like Salesforce and Zendesk – and replicates that data to your warehouse. With Stitch, developers can provision data to analysts and other team members in minutes, not weeks.

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to public companies—use our software to accept payments and manage their businesses online.

Tableau allows you to connect, query, and visualize your data without writing code. Use Tableau's drag-and-drop interface to create powerful in-depth analyses, or create simple dashboards to keep an eye on your data.

Taplytics is a customer experience automation platform. By leveraging the power of A/B testing, email, marketing automation, personalization in a single platform, Taplytics helps companies launch, manage and measure powerful campaigns and experiences for audiences across any mobile, web and OTT.

Tealium provides a tag management system that includes analytics, advertising, and affiliate enterprise websites. It helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes’ list of “America’s Most Promising Companies,” and is also a recent winner of the 2013 Red Herring Global 100 Award. The company was founded in 2008 and is based in San Diego, California.

Toplyne is the tool that sales teams at Canva and OpenPhone use to find conversion and expansion ARR opportunities. Toplyne's AI looks at product usage data to find conversion and expansion opportunities and gets them to your CRM system, without involving your engineering and data science teams. Think of us as a layer that sits between your data sources and GTM systems. We combine siloed product usage data from your existing applications and create segments of customers -- enhanced by our data science -- that get sent into your existing GTM apps for experimentation.

VWO is an experimentation platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire customer buying journey.

WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of their technology investment by transforming the user experience in today's overwhelming digital world. With WalkMe's enterprise-class guidance, engagement, insights and automation platform, employees are more efficient and productive, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets and successfully guide their enterprise through digital transformation. WalkMe's DAP is used by 2,000 enterprises across all industries. For more information, visit: https://www.walkme.com.

Zapier is an online automation tool that connects your favorite apps together. By setting up connections called Zaps, you can automate your day-to-day tasks, and build workflows between apps that otherwise wouldn’t be possible.

The best customer experiences are built with Zendesk Our customer service and engagement products are powerful and flexible, and scale to meet the needs of any business.