VWO

Filter reports by VWO campaign and variation ID, and compare how different test variations impact broader user metrics tracked in Heap. Basically, understand how your experiments affect overall customer journey metrics and not just the ones set up in VWO. For instance, suppose an e-commerce company runs a VWO test on their product page. By analyzing this test data in Heap, they discover that while Version B had higher immediate add-to-cart rates (tracked in VWO), it actually led to lower custom

Use Heap’s behavioral data to create targeted visitor segments and push them to VWO to utilize across VWO campaigns. For instance, use Heap to identify users who abandon carts after browsing for 30+ minutes, then targets these high-intent visitors with a VWO test offering free shipping.

Identify specific user segments from Heap (e.g., high-value customers, churned users) and instantly watch their actual sessions in VWO. For instance, when Heap shows unusual drop-offs, you can easily push the segment to VWO and pull up relevant session recordings to see exactly what users experienced before abandoning a flow.

Personalize content based on historical interaction patterns of the user. For instance, identify high-value customers using Heap’s engagement metrics and create personalized experiences in VWO for these segments.