VWO
Send VWO campaign data to Heap for comprehensive analysis of your experiments, and import Heap Segments into VWO for targeted tests and personalization.
Developed by: VWO
Support Email: support@vwo.com
About VWO
VWO is an experimentation platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire customer buying journey.
VWO and Heap
VWO’s integration with Heap fundamentally enables two things:
- Outbound transfer of VWO campaign data from VWO to Heap
- Inbound transfer of Heap segment data from Heap to VWO
This bidirectional transfer of data enables deeper analytics and more sophisticated targeting capabilities. Campaign data sent to Heap allows teams to analyze VWO test performance alongside other customer behavior metrics captured in Heap’s analytics platform.
On the other hand, Heap segments imported into VWO enables marketers to leverage Heap’s rich user behavior data to run targeted experiments and personalization campaigns in VWO.
Media
Use cases
- Analyze VWO campaign performance in Heap
Filter reports by VWO campaign and variation ID, and compare how different test variations impact broader user metrics tracked in Heap. Basically, understand how your experiments affect overall customer journey metrics and not just the ones set up in VWO. For instance, suppose an e-commerce company runs a VWO test on their product page. By analyzing this test data in Heap, they discover that while Version B had higher immediate add-to-cart rates (tracked in VWO), it actually led to lower custom
- Target tests based on user behavior
Use Heap’s behavioral data to create targeted visitor segments and push them to VWO to utilize across VWO campaigns. For instance, use Heap to identify users who abandon carts after browsing for 30+ minutes, then targets these high-intent visitors with a VWO test offering free shipping.
- View session recording of key audience segments
Identify specific user segments from Heap (e.g., high-value customers, churned users) and instantly watch their actual sessions in VWO. For instance, when Heap shows unusual drop-offs, you can easily push the segment to VWO and pull up relevant session recordings to see exactly what users experienced before abandoning a flow.
- Personalize experiences based on granular user interactions captured by Heap
Personalize content based on historical interaction patterns of the user. For instance, identify high-value customers using Heap’s engagement metrics and create personalized experiences in VWO for these segments.