With Cordial's bi-directional integration, joint clients can sync behavioral data from Heap into Cordial, while also streaming real-time events and contact attributes from Cordial back into Heap.
Cordial is the intelligent cross-channel marketing platform for customer-obsessed brands. Cordial enables these organizations to collect all of their unstructured customer and business data from wherever it lives in the tech stack, and use that data to build audience segments, discover trends and insights, and automate hyper-personalized customer experiences at enterprise scale.
With Heap and Cordial's integration, you can sync segments of behavioral data in Heap to Cordial lists. Using lists along with other contact data in Cordial, you can create dynamic segments of contacts for sending messages, searching contacts, and filtering analytics reports.
You can also send event and contact data from Cordial into Heap, giving your teams a complete understanding of your customers' digital journeys—so you can quickly improve conversion, retention, and customer delight.