With Heap’s Braze Connector, Brands can send cohorts of users created in Heap in to Braze for targeted messaging campaigns and other engagement.
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
Discover insights
Heap delivers instant access to high quality, trusted behavioral data, along with the tools that help you create key segments based on customer insights.
Personalized Messaging
The Braze Connector syncs Heap’s behavioral-based segments with Braze campaigns, so you can target messages based on a granular understanding of customer interactions.
Measure Impact
Using Braze Currents, easily export granular campaign insights in real time to generate in-the-moment insights and translating them into more relevant experiences for your customers
Get the granular insights on your customer’s behavior and send that data to Braze
Meet customers across any lifecycle stage across the Braze journey building tool - Canvas. Turn disconnected campaigns into highly engaging journeys that guide your customers to the next best action.
Braze helps you put your best message forward with A/B testing, custom reporting & analytics, automated intelligence features, and more.