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Braze

With Heap’s Braze Connector, Brands can send cohorts of users created in Heap in to Braze for targeted messaging campaigns and other engagement.

Categories
Email Marketing, Marketing Automation

About Braze

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. 

Braze and Heap

Discover insights

Heap delivers instant access to high quality, trusted behavioral data, along with the tools that help you create key segments based on customer insights. 

Personalized Messaging 

The Braze Connector syncs Heap’s behavioral-based segments with Braze campaigns, so you can target messages based on a granular understanding of customer interactions. 

Measure Impact 

Using Braze Currents, easily export granular campaign insights in real time to generate in-the-moment insights and translating them into more relevant experiences for your customers 

Media

Heap and Braze Architecture

Use cases

  • Easily Ingest User Data in Real-Time

    Get the granular insights on your customer’s behavior and send that data to Braze

  • Orchestrate automated cross-channel journeys

    Meet customers across any lifecycle stage across the Braze journey building tool - Canvas. Turn disconnected campaigns into highly engaging journeys that guide your customers to the next best action.

  • Test, measure, and optimize results

    Braze helps you put your best message forward with A/B testing, custom reporting & analytics, automated intelligence features, and more.