Braze
With Heap’s Braze Connector, Brands can send cohorts of users created in Heap in to Braze for targeted messaging campaigns and other engagement.
About Braze
Braze enables marketers to collect and take action on any amount of data from any source, allowing them to creatively engage with customers in real time, across channels, from a single platform.
From cross-channel messaging and journey orchestration to AI-powered experimentation and optimisation, Braze helps companies build and maintain truly engaging relationships with their customers—fostering growth and loyalty.
The company has been recognised as a 2024 U.S. News Best Technology Companies to Work For, a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
Braze is headquartered in New York, with 10+ offices across North America, Europe, and APAC.
Braze and Heap
Discover insights
Heap delivers instant access to high quality, trusted behavioral data, along with the tools that help you create key segments based on customer insights.
Personalized Messaging
The Braze Connector syncs Heap’s behavioral-based segments with Braze campaigns, so you can target messages based on a granular understanding of customer interactions.
Measure Impact
Using Braze Currents, easily export granular campaign insights in real time to generate in-the-moment insights and translating them into more relevant experiences for your customers
Media
Use cases
- Easily Ingest User Data in Real-Time
Get the granular insights on your customer’s behavior and send that data to Braze
- Orchestrate automated cross-channel journeys
Meet customers across any lifecycle stage across the Braze journey building tool - Canvas. Turn disconnected campaigns into highly engaging journeys that guide your customers to the next best action.
- Test, measure, and optimize results
Braze helps you put your best message forward with A/B testing, custom reporting & analytics, automated intelligence features, and more.